{"product_id":"made-to-stick","title":"MADE TO STICK - Chip Heath, Dan Heath","description":"\u003cp\u003e~ Standard Hardcover\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade to Stick: Why Some Ideas Survive and Others Die - with Added Material (Now Extra Sticky)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy do some ideas thrive while others die?  How do we improve the chances of worthy ideas? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA book that will transform the way one communicates ideas, \u003cem\u003eMade to Stick\u003c\/em\u003e offers a fast-paced tour of success stories (and failures) that are provocative, eye-opening, and often surprisingly funny, showing readers the vital principles of winning ideas, as well as how to apply these principles to making one's own messages stick. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Peppered with exercises throughout to test the techniques proposed, \u003cem\u003eMade to Stick\u003c\/em\u003e offer principles that can be applied in any situation where persuasiveness is an asset.  \u003c\/span\u003e\u003cspan\u003eReaders who enjoyed Malcolm Gladwell's \u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eBlink\u003c\/span\u003e\u003c\/em\u003e and \u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe Tipping Point\u003c\/span\u003e\u003c\/em\u003e will appreciate this clever take on contemporary culture.\" -- School Library Journal\u003c\/span\u003e\u003c\/p\u003e","brand":"Goodwill Bookstore - London Adelaide","offers":[{"title":"Default Title","offer_id":50990934917372,"sku":null,"price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/1166\/0466\/files\/20260818_145459.jpg?v=1787512450","url":"https:\/\/gwbookstore-london.myshopify.com\/products\/made-to-stick","provider":"Goodwill Bookstore - London Adelaide","version":"1.0","type":"link"}