~ Standard Hardcover
Made to Stick: Why Some Ideas Survive and Others Die - with Added Material (Now Extra Sticky)
Why do some ideas thrive while others die? How do we improve the chances of worthy ideas?
A book that will transform the way one communicates ideas, Made to Stick offers a fast-paced tour of success stories (and failures) that are provocative, eye-opening, and often surprisingly funny, showing readers the vital principles of winning ideas, as well as how to apply these principles to making one's own messages stick.
"Peppered with exercises throughout to test the techniques proposed, Made to Stick offer principles that can be applied in any situation where persuasiveness is an asset. Readers who enjoyed Malcolm Gladwell's Blink and The Tipping Point will appreciate this clever take on contemporary culture." -- School Library Journal