~ Standard Hardcover
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
A powerful expose, Hooked lays bare how the processed food industry exploits mankind's evolutionary instincts, the emotions we associate with the food we eat, and the legal loopholes that allow the pursuit of profit over public health.
An absorbing and educational account informed by the legal battles, insidious marketing campaigns, and cutting-edge food science that has led to this current health crisis, Hooked lays out all that the food industry is doing to exploit and deepen existing addictions, and demonstrates why what we eat has never mattered more.
“The processed food industry has managed to avoid being lumped in with Big Tobacco, which is why Michael Moss’s Hooked is so important.” -- Charles Duhigg, author of The Power of Habit, Smarter Faster Better, and Supercommunications