~ Hardcover
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a 'Challenger Seller' isn’t enough. Your success or failure also depends on who you challenge.
The Challenger Customer unveils research-based tools that will help you distinguish the 'Talkers' from the 'Mobilizers' in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.