~ Standard Hardcover
Good to Great: Why Some Companies Make the Leap . . . And Others Don't
How can companies achieve enduring greatness? What are the distinguishing characteristics that cause a company to go from good to great?
Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. His findings will surprise readers, as they are both interesting and capable of being replicated by any company that wishes to improve performance.