~ Trade Paperback
Start With Why: How Great Leaders Inspire Everyone to Take Action
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
Written for anyone who wants to motivate others, and anyone who wants to find someone to encourage them, Start with Why provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
"Simple and elegant, Start with Why is a useful and powerful book that shows how leaders should lead." -- William Ury, coauthor of Getting to Yes