~ Hardcover
~ New Release - 2022
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
Technology reporter Tripp Mickle presents After Steve, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants, and how the fading of the former and the rise of the latter led to Apple losing its soul . . .
Speaking with more than two hundred current and former Apple executives, as well as figures key to this period of Apple's history ( such as Trump administration officials and fashion luminaries), Mickle's research shows how the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years, marking its shift from a company of innovation to one of operational excellence, and the price is a company that has lost its essence.
“An engrossing narrative that’s impressively reported (a true journalistic achievement in light of Apple’s culture of secrecy), After Steve takes readers deep inside the monolithic company.” -- Washington Post